How Wahaca turned WiFi into their #1 opt-in channel
Fydelia took on the Wahaca and DF Tacos brands with the aim of improving opt-in rates and simplifying the user journey. Here's how it went.
At a glance
"Fydelia have lived up to their promise of delivering us much improved opt-in rates for our wifi users, becoming the biggest source of database opt-ins. The team are great to work with, proactive with recommendations and always looking to optimize further."
Beth Palmer · Wahaca
Largest source of database opt-ins across all channels
Venues connected with Fydelia captive portal WiFi
Average setup time per venue: from sign-off to live splash page
From missed data to
#1 opt-in source
A three-step transformation that turned Wahaca's guest WiFi from an afterthought into their most valuable marketing channel.
The Challenge
What was life like before Fydelia?
We didn't feel like we were making the most of the data capture opportunity through our wifi. The potential was there, thousands of guests connecting every day across our restaurants, but we weren't converting that traffic into meaningful opt-ins or actionable customer data.
Getting Started
How was the onboarding experience?
Getting started with Fydelia was pretty straightforward and the team were on hand to support us through getting set up. We rolled out across all 14 venues with the Wahaca and DF Tacos brands, each with custom-designed splash pages tailored to the brand experience.
The Results
What is life like now?
We have much higher opt-in rates through our wifi. Fydelia is now our biggest source of opt-ins, which are increasingly more and more valuable! The team are always on hand with suggestions for optimizing even further and very proactive with recommendations, rather than waiting for us to ask. Whenever we have needed support with something additional, for example integrating with a new CRM, the team have always been very quick to respond.
Fydelia across
14 locations
Every Wahaca restaurant runs Fydelia's captive portal WiFi solution, delivering a seamless branded experience from London to Edinburgh.
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