How Ping Pong turned dim sum WiFi into growing conversions
A partnership over a decade in the making, from web projects to guest WiFi innovation, with conversion rates climbing week on week.
At a glance
"I highly recommend working with Fydelia, not just for their innovative system but for the responsiveness, knowledge, and personable approach of the team. Steve & Tom are top people to work with!"
Gaia Cionnini · Marketing Manager, Ping Pong Restaurants
Conversion rates and return visits growing consistently since launch
Continuous partnership between Fydelia's CEO and the Ping Pong team
Onboarding from start to activation with bespoke brand-aligned pages
Steve meets Art Sagiryan, Ping Pong's CEO
Now Street Food concept launches
Full website rebuild delivered
Fydelia guest WiFi live across all venues
A partnership 10+ years in the making
Steve, Fydelia's CEO, values long-term sustainable relationships and Ping Pong is no exception. He has known Art Sagiryan, Ping Pong's CEO, since 2012 working on exciting projects such as their popular Now Street Food concept and an entire website rebuild. We're thrilled to now be working with them on Fydelia guest WiFi innovations, bringing over a decade of mutual trust to every new feature and campaign.
From basic forms to
bespoke brand campaigns
Gaia Cionnini, Marketing Manager, walks us through how Ping Pong transformed their guest WiFi from a forgettable data form into an interactive, brand-driven experience.
The Challenge
What was life like before Fydelia?
What we had in place before was very basic - just a data capture form to fill. No interactivity, no brand personality, and no way to turn guest connections into meaningful marketing opportunities. The WiFi was there, but it wasn't working for us.
Getting Started
How was the onboarding experience?
Very straightforward. Steve was incredibly helpful and the pages designed were great and ready for the onboarding process, which was seamless from start to activation. The team gave great recommendations on how to make the system more interactive and fun for our customers. They immediately caught the importance of maintaining a strong brand identity and worked to create bespoke activations aligning with the heart and soul of our brand.
The Results
What is life like now?
Working with Fydelia on our Chinese New Year 2023 campaign was fun and productive. I am excited by the prospect of driving additional business to our sites, with conversion rates and return visits growing week on week. Can't wait to start working on the next campaign!
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